Review: “Perennial Seller” by Ryan Holiday

Thumbs up for Perennial Seller: The Art of Making and Marketing Work that Lasts, by Ryan Holiday. Business/Art.

This is one of those books that’s a brilliant condensation of wisdom pertaining to X thing (in this case, see the subtitle for the value of X). The use you get out of it will be proportional to how few books you’ve read on surrounding topics. I’ve probably got it covered 7/10, so my reactions were mostly along the lines of “oh, that’s a good reminder.” However, if you are a creative person who wants to get a good, bullshit-free understanding the commercial/marketing aspects of art, you should get this book at once. It may be the only one you’ll need.

Neistat was expressing a truth every creator learns, one that is all the more essential in an online world where things can be shared with the click of a button: Ideas are cheap. Anyone can have one. There are millions of notebooks and Evernote folders packed with ideas, floating out there in the digital ether or languishing on dusty bookshelves. The difference between a great work and an *idea* for a great work is all the sweat, time, effort, and agony that go into engaging that idea and turning it into something real. That difference is not trivial. If great work were easy to produce, a lot more people would do it.


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