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Hello and welcome! My name is Emma and I've been a bookseller for over a decade. I also write fantasy under the name E. M. Epps. This blog features my Two-Paragraph Book Reviews. One paragraph from me. One from the book. Here's why I keep it short.

You are here: Home > Review: “The Personal MBA” by Josh Kaufman
ThePersonalMBA

Review: “The Personal MBA” by Josh Kaufman

Image Emma 9 February 2017

Thumbs up for The Personal MBA: Master the Art of Business by Josh Kaufman. Business.

Quick test. Can you define bootstrapping? The principle of loss aversion? Parkinson’s Law? What a CTA is and where you might use one? If you pass, you’re probably okay. If flunked any of those, my next question: do you want an easy-to-read crash course that will help you become an educated member of a modern economy? (There is a correct answer here.) This is the book for that.

Apple used a Hook for the launch of the iPod: “1,000 songs in your pocket.” At the time, portable music players consisted of bulky CD and cassette players, and advertising for early MP3 players focused on geek-speak: megabytes of disk space. Apple’s Hook highlighted the primary benefit: instead of carrying around hundreds of tapes or CDs, you could carry your entire music collection in one elegant device.

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Tagged business, nonfiction, thumbs up
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Disclosure

My bookstore is an affiliate of Bookshop.org, so we will earn a commission if you click through my links and make a purchase. I, personally, am also an affiliate of the Amazon Services LLC Associates Program and will likewise make a commission if you click through those links and make a purchase. Having to use Amazon doesn’t fill me with joy, but they’re the only good affiliate program for used books available right now. So…that’s the way it is.

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