Thumbs up for Red Hot Internet Publicity: An Insider’s Guide to Marketing Online by Penny C. Sansevieri. Marketing.
If you know absolutely nothing about marketing yourself or your products online, but need to hit the ground running, I’d recommend this book. If you know quite a bit but want an all-in-one reference, this would still be my recommendation. Most marketing books are full of dross: this book is friendly but to-the-point, and impressively complete. I’ve read a fair number of books and blog posts on this topic, but I think I’m going to keep coming back to this one.
Whenever possible, try using keywords in your URL which will also help you with ranking on Google. You don’t even have to actively publicize it, per se, the fact that you have it and it points to your main domain will help you with search engine ranking. For example, we have a URL that’s: bookmarketingAME.com, which we don’t use in our marketing materials but it still points to AMarketingExpert.com. This helps us with search engine ranking. And the first two keywords are the most significant because we know that most great keywords are likely already gone. Another example of this is an author we worked with who wanted to rank for paranormal romance so she got: paranormalromanceauthor.com, which points to her main site.
I received this book from the publisher in exchange for my honest review.
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