Thumbs up for Perennial Seller: The Art of Making and Marketing Work that Lasts, by Ryan Holiday. Business/Art.
This is one of those books that’s a brilliant condensation of wisdom pertaining to X thing (in this case, see the subtitle for the value of X). The use you get out of it will be proportional to how few books you’ve read on surrounding topics.… >> Read more
Thumbs up for The Personal MBA: Master the Art of Business by Josh Kaufman. Business.
Quick test. Can you define bootstrapping? The principle of loss aversion? Parkinson’s Law? What a CTA is and where you might use one? If you pass, you’re probably okay. If flunked any of those, my next question: do you want an easy-to-read crash course that will help you become an educated member of a modern economy?… >> Read more
Thumbs up for Red Hot Internet Publicity: An Insider’s Guide to Marketing Online by Penny C. Sansevieri. Marketing.
If you know absolutely nothing about marketing yourself or your products online, but need to hit the ground running, I’d recommend this book. If you know quite a bit but want an all-in-one reference, this would still be my recommendation. Most marketing books are full of dross: this book is friendly but to-the-point, and impressively complete.… >> Read more
Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment by Rob Salkowitz. Business.
Sort of business. Definitely business? Except maybe not; it’s about comics, of course, their past, present, and several possible futures. Well, what the hell, I don’t have to categorize it properly anyway since I know the author and can’t review it.… >> Read more
Thumbs up for How I Sold 30,000 eBooks on Amazon’s Kindle: An Easy-To-Follow Self-Publishing Guidebook by Martin Crosbie. Nonfiction/Business.
Well, if you doubted it, here is a demonstration of the fact that I really will blog about every single book I read: even random marketing ebooks picked up on promo for 99 cents. Such things strike me as vaguely trashy, somehow.… >> Read more
Thumbs up for The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin. Business.
Godin has a talent for distilling obvious things into pithy little books, because sometimes people need to be reminded of obvious things; myself not excluded.
… >> Read moreMost of the time, we deal with obstacles by persevering. Sometimes we get discouraged and turn to inspirational writing, like stuff from Vince Lombardi: “Quitters never win and winners never quit.”