Review: “Red Hot Internet Publicity” by Penny C. Sansevieri
Thumbs up for Red Hot Internet Publicity: An Insider’s Guide to Marketing Online by Penny C. Sansevieri. Marketing.
If you know absolutely nothing about marketing yourself or your products online, but need to hit the ground running, I’d recommend this book. If you know quite a bit but want an all-in-one reference, this would still be my recommendation. Most marketing books are full of dross: this book is friendly but to-the-point, and impressively complete.… >> Read more
